View 50,000 hotels and hotel companies as quantified subsets based upon your market criteria.
Quantify potential for placement of your products and define revenue potential for each hotel or any grouping of hotels.
Determine competitive market share in absolute terms for any market subset.
Define how competitive products, prices, distribution, and promotions affect market penetration and determine how to differentiate your products within competitive segments.
Classify hotels with high placement opportunity as key accounts, aggregatable hotels as national accounts, and those with important location criteria as geographically defined accounts.
Rank hotels as primary, secondary or tertiary accounts, using a common scale based upon the account's potential to use your product.
Create precise profiled subsets using filtering criteria to isolate segments with optimum placement potential.
Contrast your account base with our national database to isolate hotels that could and should do business with you.
Define each placement opportunity for your products and services in every customer account and prospect account.
Link hotels by chain, management company, and franchise affiliations to aggregate demand.
View precise hotel subsets in geographic perspectives important to you: by dealer area, representation area, MSA markets, etc.
Spot shifts in market share and buying behavior by examining recent purchasing activity within defined hotel groupings.
Decision-makers must know who you are and the benefits of working with your company. Communicate to targeted accounts with personalized, succinct direct mail and telemarketing.
Communicate your benefits with intensity at the account level, clearly differentiating yourself from competition and status quo.
Create and implement promotions and campaigns that stir interest in the right hotels to try your products in their environment.
Present your offer, make proposals, meet and exceed needs, ask for the business, and go for the close.
Ensure hotels comply with national account agreements at the company level and at the hotel level.
Overlap your territories into our database and receive management and field reports matching your sales assignments, by MSA, zip, state or other criteria.
Identify hotels having the need for and the right environment for your types of products and services.
Analyze buying preferences, current usage, decision cycles and earliest next purchase date.
Determine and analyze the decision-maker and decision-influencer structure before you make sales calls.
Receive leads responsive to your requirements for product usage, position in buying cycle, and plans for the future.
Identify hotels having the need for and the right environment for your types of products and services.
Monitor qualified accounts for any changes that effect account opportunity.
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