|
MEINRAD |
MARKET DEFINITION
MARKET SIZING View 50,000 hotels and hotel companies as quantified subsets based upon your market criteria.
PLACEMENT OPPORTUNITY & REVENUE POTENTIAL Quantify potential for placement of your products and define revenue potential for each hotel or any grouping of hotels.
MARKET SHARE Determine competitive market share in absolute terms for any market subset.
COMPETITIVE ANALYSIS & POSITIONING Define how competitive products, prices, distribution, and promotions affect market penetration and determine how to differentiate your products within competitive segments.
ACCOUNT CLASSIFICATION Classify hotels with high placement opportunity as key accounts, aggregatable hotels as national accounts, and those with important location criteria as geographically defined accounts.
ACCOUNT RANKING Rank hotels as primary, secondary or tertiary accounts, using a common scale based upon the account's potential to use your product.
|
Contact: |
Copyright, Meinrad LP, 1991-2009